Product Placement
STAR PEOPLE specialises in brand exposure within the film, fashion, music and entertainment industries. These product placement opportunities are handled by our team of experts to integrate brands with the media and consumers alike and get the maximum exposure for a brand by placing it into the set or storyline of an established entertainment vehicle.
Fame (Movie Trailer)
Freddy Apparel
Pink | So What
Rebecca Jewellery
Rihanna | Rehab
Rebecca Jewellery
We successfully placed Rebecca jewellery in various mainstream media which included music videos for both Pink and Rihanna whilst the stars of American Idol also gave the brand great visibility live on network television. We also placed the Aeronautica brand with John Travolta and with Freddy apparel in the movie ‘Fame’.
Advertising
With over twenty years experience, we have the leverage to seamlessly handle celebrity seeding, product placement and to create entertainment marketing strategies to generate strong interest in your product and get people talking about your brand.
Our experience along with an established network of A-list connections means that STAR PEOPLE has the know-how and the leverage to manage your brand.
Public Relations
As a full service .... Celebrity Seeding.
One of the most effective ways to foster mass media exposure is through ‘celebrity seeding’ or Celebrity Product Placement, which in other words is to integrate a product into the daily life of a celebrity so people can see what their favourites are wearing, eating, driving and doing. ‘Gifting’ is the other medium used as an essential tool for online media and buzz creation. Both these tools can help you achieve coverage in the media and here at STAR PEOPLE we know what it takes to get the celebrities liking and using your product.
The strategies we employ to assist with this process include identifying and contacting the celebrities you desire your product to be associated with. For example, we placed the Italian fashion house, Fornarina, with Miley Cyrus, which overnight created a global buzz as various press around the world picked up on it (with our help) providing huge global visibility to the brand.
Our ability to create, manage and deliver effective media campaigns with the buzz that keeps people talking about your brand is due to the understanding we have of the product placement purpose and the end goal, employing effective tactics for product disbursement and targeting the right promotion channels.
This all culminates in generating sales, thrilling brand employees, supporting the sales teams and key accounts that help drive your business and profit margins and creating buzz and excitement.
Events
STAR PEOPLE is involved with arranging celebrities to attend some of the highest profile events worldwide such as The Grammy Awards, MTV awards, The Golden Globes and the Emmy Awards.
We also place many celebrities on the red carpet for film premieres both at the Cannes and Venice film festivals, and other prestigious events including Le Bal de la Rose and Le Bal de la Croix Rouge both held in Monte Carlo, Le Bal des Etoiles in Paris. In Los Angeles we work closely with The Academy Awards.
Luxury brands such as Chopard and Vueve Clicquot Ponsandin have entrusted their exclusive events to STAR PEOPLE. We have partnerships with various entities such as Artists for Peace and Justice and (headed by Paul Higgins) to organise VIP evenings and charity events all over the world. No matter what your event, STAR PEOPLE can help you create an event from its development and planning to coordinating and managing a successful event on the night that will make sure your product/organisation is making a great first impression with audiences and making the headlines the following day.
We understand what is needed to run a successful event and make sure the worlds’ media is watching. Whether planning events, booking celebrities or placing our client’s brands, STAR PEOPLE is always on the red carpet!
Production
STAR PEOPLE has also been involved in feature film production work alongside our Global Partner Oscar Generale Productions. These movies include ‘Bag Man’ with Kevin Spacey, ‘Give ‘em Hell Malone’ with Ving Rhames and ‘Giallo’ with Adrien Brody.
We also work alongside some of the world’s most prestigious advertising agencies who specialise in commercials and understand the importance of celebrity Endorsements in advertising which continually reinforces our knowledge and strengthens our network.
Our Global Partner Oscar Generale Productions affords us links with high end film productions, strengthening our approach to securing new clients.